BC Advantage - 2020 Issue 9

Branding Your Physician Practice

Never before has the public been more aware of medical technology and what it offers; nor have healthcare practitioners had such opportunities for practice growth. So how do you capitalize on this atmosphere to grow your practice?The answer, in a word, is "branding." The power of brands has spread well beyond the boundaries of traditional consumer-goods manufacturers who invented the concept. For healthcare professionals in every specialty, brand development is more important than ever. The reason? Consumers - both patients and referral sources - have more choices than ever before.Image is the key ingredient for public...

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