BC Advantage - 2011 Issue 12

Is Exhibiting at Trade Shows Right for You?

With the cooler months upon us there are now a ton of conventions, association and trade show meetings taking place. I often get ask the question, "Should I be an exhibitor at a specific trade show?"Given that exhibiting is an expensive proposition which includes, creating a professional display, booth fees, travel expenses to the venue and advertising trinkets, I thought I would give you some insight as to how to make an informed decision.I recommend that you never become an exhibitor at a conference that you have never attended. You are much better off, especially economically, if...

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