BC Advantage - 2018 Issue 5

My Secrets to Marketing to Doctors Part I

If you own a medical billing company, you know how hard it is to get in front of a doctor and explain why he or she needs to outsource their billing to you. Sure, they can save time and money by utilizing an outside billing firm that is focused on getting every penny that is due to the practice.  And even if they already outsource their billing, you may have unique ways to save them even more money and collect even more of their hard-earned dollars.But how do you get past the gatekeeper to present your value...

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