BC Advantage - 2013 Issue 4

Understanding the Implications for Physicians and Office Managers

By Stephanie Wise, Ombud Inc.The Physician Payment Sunshine Act mandates transparency within physician-industry relationships. Data recording begins August 1, 2013, so it is necessary for physicians, office managers, and other industry professionals to understand the implications of this section of the Affordable Care Act.The Sunshine Act only requires relationships to be reported, as they exist-no behavioral change is called for. Additionally, the penalties directly associated with failure to comply-an annual maximum of $1.15 million-will be charged to the applicable manufacturers. However, if uneducated about the processes and technologies necessary to reconcile reported transfers of value, physicians...

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