BC Advantage - 2020 Issue 3
5 Ways to Improve Patient Retention Rates in the Digital Age
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Article Overview
This article discusses practical ways healthcare practices can improve patient retention in the digital age. It focuses on broad operational and patient-experience themes such as trust, patient portals, digital intake, online reputation, and appointment reminders. The content is aimed at providers and practice staff looking to understand current patient expectations and general engagement approaches.
Why This Topic Matters
Patient retention affects continuity of care, practice growth, and the overall patient experience. The article helps readers understand how evolving consumer expectations and digital touchpoints can influence whether patients stay engaged with a practice.
Article Sections
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Improve Patient Trust
Discusses communication and relationship-building themes that influence whether patients remain engaged with a practice.
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Patient Portal
Covers the role of patient-facing digital access tools in supporting engagement and communication.
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Intelligent Intake
Explains digital intake and check-in workflows as part of the patient experience and data collection process.
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Improve Online Presence
Addresses online reviews, visibility, and reputation management as factors affecting patient retention.
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Appointment Reminders
Reviews reminder-based outreach as a method for encouraging follow-up and reducing missed care.
What You Will Learn
- How patient expectations are changing in the digital age
- General approaches to strengthening patient trust
- How patient portals can support engagement
- Ways digital intake can affect workflow and patient experience
- Why online reputation can influence retention
- How reminder outreach can help maintain patient follow-up
Who Should Read This
- Physicians
- Healthcare providers
- Practice managers
- Front office staff
- Patient engagement teams
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