decisionhealth Newsletters, Answer Books - 2009 Issue 3 (March)
DME Model Compliance Plan / Risk Areas / Marketing
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Article Overview
This article explains compliance considerations for DME supplier marketing programs and why they matter to suppliers, physicians, patients, and health care programs. It focuses on broad marketing standards, employee oversight, language accessibility, telemarketing limits, and federal concerns tied to fraud-and-abuse and misuse of government program references. The content is aimed at compliance staff, DME suppliers, and other professionals responsible for advertising, sales, and policy development.
Why This Topic Matters
Marketing practices can create significant compliance exposure for DME suppliers if communications are misleading, incentives are improper, or federal beneficiary-contact and branding restrictions are overlooked. The article helps readers understand the main risk areas that should be reflected in written policies, staff training, and internal monitoring.
What You Will Learn
- How DME supplier marketing is addressed in a compliance plan context
- Which broad compliance risk areas are associated with marketing and sales activity
- Why written policies, staff oversight, and clear communications are emphasized
- What types of federal program-related restrictions are relevant to supplier outreach
Who Should Read This
- Durable medical equipment suppliers
- Compliance officers
- Billing and reimbursement staff
- Healthcare administrators
- Sales and marketing personnel
- Physician office staff involved in ordering DME
Codes Discussed
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