Program_Memos / 2001 / AB-01-173

Why This Topic Matters

Organizations supporting CMS programs needed to update public-facing materials consistently and in accordance with agency branding rules. This memorandum clarifies the scope of the transition and the general categories of usage requirements that affect contractors and related communications.

Article Sections

1. Program Memorandum Overview

   Introduces the memorandum, the issuing agencies, the transmittal information, and the purpose of the update. It also frames the instruction as part of the broader name transition process.

2. Name Transition and Scope of Instruction

   Describes the transition from HCFA to CMS and explains which materials and systems are addressed first. It notes the scope limitations and the general types of documents affected.

3. Authorized Users and Distribution Guidance

   Summarizes who may use the CMS mark and the broad limits on promotional use, sale, and distribution. It also addresses general conditions related to public gifts and item value.

4. CMS Identity Mark Usage Guidelines

   Presents the formal branding guidance for the CMS identity mark. The section covers overall presentation standards, approved versions, size and spacing concepts, and prohibited alterations.

5. Attachment: Summary of June 14, 2001 DHHS Press Release

   Provides background on the renaming announcement and the agency’s reorganization into centers. It also summarizes the intended functional focus of the reorganized components.