tci Medicare Compliance & Reimbursement - 2006 Issue 20

HEALTH PLANS: Partnerships And Premiums Propel Leading Part D Plans

Standouts dominate individual PDP and MA-PDP markets.Only two insurers have managed to capture double-digit market shares of this year's Medicare Part D drug plan enrollees.UnitedHealth Group bagged the lion's share of the Part D enrollee market, according to a recent announcement from the Centers for Medicare & Medicaid Services. United's lucrative marketing relationship with AARP helped it trounce the competition and secure 3.8 million standalone drug plan enrollees to date--27 percent of the current enrollee market share. United also claimed 20 percent of the market share for Medicare Advantage plans that include prescription drug coverage.The...

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