tci Medicare Compliance & Reimbursement - 2006 Issue 31

HIPAA: BCBSA's New Database Product Has Privacy Advocates Crying Foul

It could promote quality care nationally, but it could also violate HIPAA.The Blue Cross and Blue Shield Association (BCBSA) has come out with a new product that leverages 79 million members' claims data. It's called Blue Health Intelligence (BHI), and the Blues Association hopes their new database will help participating plans grab market share by providing employers with what they want most: benefit packages that maximize healthy outcomes and minimize costs. BHI is so promising because of the Blues' nationwide reach. It will provide an unparalleled depth and breadth of information about a range of healthcare trends, says...

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