tci Medicare Compliance & Reimbursement - 2005 Issue 31

MEDICARE PART D: Part D Sponsors Prep For Advertising 'Blitz'

Medicare plans with strong reps are in best market position.With the new Medicare drug benefit barely five months away, health plans and other prescription drug plan sponsors are ramping up massive education and advertising campaigns.On January 1, thousands of seniors will enroll in the first-ever Medicare prescription drug plans. Between now and then, they'll be hit by a barrage of ads and outreach as sponsors seek first to educate them about the benefit in general, and then pitch their own particular products. PDP sponsors "are going to be pretty aggressive in the marketplace," says Wayne Rosenberger...

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