tci Medicare Compliance & Reimbursement - 2005 Issue 33

PHARMACEUTICALS: Ad Rules: Drug Makers Doing It For Themselves

Critics question appropriateness of PhRMA making DTC ad guidelines.The trade association that represents most of the country's leading drug makers unveiled a document it says will act as a compass for companies advertising products to consumers. But critics made it immediately clear that they'd sooner leave a fox in charge of a sheep herd than let the pharmaceutical industry police itself.On August 2, the Pharmaceutical Research and Manufacturers of America released "PhRMA Guiding Principles Direct to Consumer Advertisements About Prescription Medicines," a list of 15 "guiding principles" that PhRMA wants its drug making clients to adopt...

To read the full article, sign in and subscribe to tci Medicare Compliance & Reimbursement.


Keep pace with evolving Medicare regulations — and onboard your team — with timely analysis of critical updates interpreted in an easy-to-follow, easy-to-apply format. Your subscription to TCI's Medicare Compliance & Reimbursement Alert will equip you to navigate code and guideline changes, CCI edits, and revisions to modifiers, payer policies, the fee schedule, OIG target areas, and more.

  • Current newsletters added each month
  • Fully searchable archives - over 4200 articles
  • ALL years/issues back to 2003 organized by year and issue
  • Codes mentioned in articles are linked to Code Information pages
  • Code Information pages link back to related articles
Access to this feature is available in the following products:
  • tci Medicare Compliance & Reimbursement +Archives

demo
request yours today
 subscribe
start today
 newsletter
free subscription

Thank you for choosing Find-A-Code, please Sign In to remove ads.