tci Outpatient Facility Coding Alert - 2018 Issue 1

Compliance: Marketing Your Surgery Center? Don't Stumble Over These Healthcare-Specific Statutes

Avoiding kickbacks, or just the appearance, a top concern when creating a marketing strategy. A well-thought-out marketing program, even if it's basic, can help you pull ahead of your competition, enticing both patients and surgeons to utilize your facility. But, before you start experimenting with marketing strategies, you'll need to navigate a myriad of legal challenges stemming from healthcare-specific laws and regulations like the Health Insurance Portability and Accountability Act (HIPAA), fraud and abuse statutes, and even consumer protection laws. Many providers "may not realize that a lot of the things that you can do in other industries, you...

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