tci Part B Insider - 2006 Issue 2

MARKETING: Should You Help Teach Seniors About Medicare Drug Benefit?

Watch out for conflicts of interest, experts warnYour Medicare patients are confused about the new prescription drug benefit, and they may look to your practice for help. You can reap a huge benefit in public perception of your practice by helping to educate patients about the new Part D drug benefit, say experts. Unfortunately, there are several pitfalls to watch out for, including conflicts of interest with drug companies. If your practice helps Medicare patients figure out their prescription drug options, you can reap a huge reward in reputation, says marketing expert Terry McVey with McVey Associates in Novato...

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