tci Part B Insider - 2016 Issue 29

Part B Revenue Booster: Help, Hype, or Hindrance: Social Media Can Be the Key to Revenue Rewards

Ramp up your social media presence with this cyber advice. Due to the onset of social media over the past decade, people’s lives and livelihoods are on display 24/7. We publish, debate, catalog, and market ourselves, documenting permanently the sum of our collective existence. An online presence via a variety of digital platforms is essential to running a successful health care business today. Unfortunately, the ramifications of negative cyber babble from patients, former employees, business partners, and even competitive providers can force a well-meaning practice to fold—not to mention recognizing in your plans the importance of HIPAA...

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