tci Part B Insider - 2005 Issue 27

STRATEGY: Consider Going Direct To Patients With Second-Opinion Service

Cash-only business provides profitable sideline for specialistsIf your physicians are experts in a particular area - or combine a lot of different types of expertise, such as in a multi-specialty clinic - then you might consider marketing that unique expertise more widely.Many practices and clinics are starting to market "second-opinion services," in which patients or referral sources can seek another point of view on a problem. They'll usually promise a speedy turnaround and helpful feedback. Often, these programs will offer both face-to-face and "virtual" consultations. Such programs can prove to be a winner, because you often can...

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