decisionhealth Newsletters, Part B News - 2015 Issue 3 (March)
Intake tip: Bring in patients for preventive services, but mind HIPAA guidelines
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Article Overview
This article discusses outreach and patient-engagement strategies for Medicare preventive services, with emphasis on the line between education and marketing under HIPAA. It is aimed at practices that want to increase preventive-visit volume while handling patient communications, referrals, and EHR-based reminders appropriately. The article also references Medicare preventive service reimbursement context and highlights privacy considerations for mailed reminders and other outreach materials.
Why This Topic Matters
Preventive services are an important source of patient care and practice revenue, but outreach efforts can create privacy and compliance risk if they cross HIPAA boundaries. This article helps readers understand the general compliance and outreach themes involved in contacting patients for covered preventive care.
Article Sections
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Patient encounters
An overview of Medicare preventive services, patient outreach opportunities, and the broader preventive-care utilization context.
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Drive patient visits without violating HIPAA
General guidance on patient education, marketing boundaries, consent considerations, referral communication, and use of practice data for outreach.
What You Will Learn
- How Medicare preventive-care outreach can support patient engagement
- What broad HIPAA concerns apply to patient reminders and outreach
- How practices may use internal data systems for preventive-service targeting
- Why mailed communications and referral communications require privacy review
Who Should Read This
- Physicians
- Medical practice managers
- Compliance staff
- Billing and coding professionals
- Care coordinators
Codes Discussed
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