decisionhealth Newsletters, Part B News - 2013 Issue 2 (February)
Protect your practice – carefully – against negative online reviews
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Article Overview
This article discusses how medical practices can respond to negative online reviews without escalating conflict. It explains general reputation-management approaches, offline outreach to critics, ways to strengthen positive online visibility, and the circumstances in which legal action may be considered. The piece is aimed at physicians, practice managers, and billing or compliance professionals who monitor a practice’s public image and online reputation.
Why This Topic Matters
Online reviews can influence whether patients choose a practice, and poor handling of criticism can create broader reputational and legal risk. The article helps readers understand nonlitigation options and the compliance sensitivities around soliciting reviews and incentives.
What You Will Learn
- Common nonlegal approaches to responding to negative online commentary
- How offline outreach can be used to address criticism
- How positive online content can support search visibility and reputation
- General considerations around review solicitation, disclosure, and patient incentives
- When legal action may be considered as a last resort
Who Should Read This
- Physicians
- Medical practice managers
- Health care attorneys
- Compliance officers
- Revenue cycle and billing professionals involved in practice operations
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