decisionhealth Newsletters, Part B News - 2015 Issue 8 (August)
Social media not working? Look at page rank, other benefits before pulling the plug
Subscribe or sign in to view the full article.
Article Overview
This article discusses how physician practices can assess the value of social media beyond immediate referral generation. It covers broader marketing and branding benefits, search visibility, audience engagement, ad targeting, and practical ways to measure whether social efforts are worthwhile. The piece is aimed at practice owners, administrators, and marketing staff deciding whether social channels deserve continued investment.
Why This Topic Matters
Many practices expect social media to produce direct patient volume right away, but the article shows why its value is often broader and less immediate. Understanding the different roles social platforms can play helps practices make better marketing decisions and evaluate return on investment more realistically.
Article Sections
-
4 things social media can do for you
An overview of the broader benefits social media can provide to a physician practice beyond direct referrals. The section organizes the discussion into several general marketing and reputation-related functions.
-
2 ways to make social work better
Practical discussion of how practices can evaluate social media performance and improve day-to-day management. The section focuses on measurement and maintaining an active presence.
-
Note of caution
A brief cautionary discussion about the limitations and risks of relying on social media. It includes general concerns about privacy and platform control.
What You Will Learn
- How physician practices can think about social media as part of a broader marketing plan
- What kinds of business benefits social media may provide beyond immediate referrals
- How practices can monitor social media performance at a high level
- Why consistency and engagement matter in managing social channels
- What general risks practices should keep in mind when using social media
Who Should Read This
- Physician practice owners
- Medical practice managers
- Healthcare marketing staff
- Digital marketing consultants for medical practices
Subscribe or sign in to view the full article.
Quick, Current, Complete - www.findacode.com