decisionhealth Newsletters, Part B News - 2010 Issue 5 (May)
Two ways to handle politics when you add a new specialty
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Article Overview
This article discusses the practice-management and referral-network issues that can arise when a medical group adds a new specialty. It focuses on communication with referring physicians, assessing local market needs, and considering subspecialty options to reduce overlap with existing services. The piece is aimed at physicians, practice managers, and consultants evaluating service-line expansion.
Why This Topic Matters
Adding specialty services can affect referral patterns, professional relationships, and local competition. Understanding the broader business impact helps practices plan expansions more carefully and maintain important referral networks.
What You Will Learn
- How specialty expansion can affect referral relationships and local practice dynamics.
- Why communication with referring physicians is an important part of planning new services.
- How evaluating subspecialties may help a practice reduce overlap with existing offerings.
- Who may be involved in assessing the impact of adding a new specialist physician.
Who Should Read This
- Physicians
- Practice managers
- Medical practice consultants
- Health care administrators
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