decisionhealth Newsletters, Coder Pink Sheets - 2022 Issue 6 (June)
Business matters: Avoid 3 mistakes when you add a non-medical service to your business
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Article Overview
This article explains how medical practices can evaluate and add non-medical services such as wellness, fitness, or spa-related offerings while avoiding common business and operational mistakes. It focuses on planning, market research, organizational structure, liability considerations, privacy protections, insurance, and staffing/training issues. The content is aimed at practice owners, administrators, and advisors who need a general framework for assessing whether a new non-medical service is worth pursuing and how to reduce business risk.
Why This Topic Matters
Adding a non-medical service can affect a practice’s finances, operations, privacy safeguards, liability exposure, and staffing needs. Understanding the broad business issues involved helps practices decide whether a new service aligns with patient demand and can be supported safely and sustainably.
Article Sections
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Don’t skip the forward planning and research
Discusses the need to assess patient interest, alignment with the existing practice, and the local market before introducing a new non-medical offering.
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Don’t dive in without understanding the work involved
Covers the operational and financial preparation involved in launching a new service, including business structure, financial planning, and the use of outside expertise.
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Don’t skimp on risk evaluation and reduction
Addresses broad compliance, privacy, liability, insurance, and training considerations that may arise when a practice adds a separate non-medical service.
What You Will Learn
- How practices can evaluate whether a non-medical service fits their patient base and business goals
- What kinds of financial and operational planning are involved before launch
- Which broad liability, privacy, and insurance issues should be reviewed when adding a non-medical service
- Why staffing, training, and organizational structure matter when services are delivered outside the core medical offering
Who Should Read This
- Medical practice owners
- Practice administrators
- Healthcare consultants
- Physician leaders
- Operational and compliance staff
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