tci Medicare Compliance & Reimbursement - 2005 Issue 23

MEDICARE ADVANTAGE: MA Plans Wise To Target MediGap Purchasers

MediGap's rural route can lead to a gold mine of customers.Medicare Advantage plans looking to build enrollment bases should take a look at the MediGap population.As more plans are offering Medicare Advantage products and are preparing for the Part D drug benefit and regional PPOs in 2006, insurers are looking for any advantage they can find. MediGap purchasers have traditionally been an attractive target for managed Medicare plans, but it hasn't always been easy for plans to reach out to them.Data released by America's Health Insurance Plans May 12 helps break down the differences between MediGap...

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