Part B Insider - 2017 Issue 6
Clip And Save: Boost Your Practice Revenue with a Media Blitz
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Article Overview
This piece is for healthcare providers and practice managers who want a clearer picture of how online visibility, social media, and reputation management can affect a practice’s public image. It also highlights the need to consider privacy and regulatory risk when using digital marketing channels, with references to healthcare information security discussions and HIPAA-related concerns.
Why This Topic Matters
Digital outreach can influence how patients find and evaluate a practice, but it also introduces compliance and privacy considerations. The article helps readers understand the general scope of online promotion topics covered in the healthcare setting.
What You Will Learn
- How healthcare practices can think about their online presence
- What types of digital promotion and reputation management topics are discussed
- Why privacy and compliance considerations matter when using social media and online marketing
- How healthcare information technology discussions frame social media risk
Who Should Read This
- Physicians
- Practice managers
- Healthcare administrators
- Healthcare marketing staff
- Compliance and privacy stakeholders
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