BC Advantage - 2017 Issue 9

Niche Marketing

The healthcare billing marketplace continues to evolve.  While traditional practices headed by MD’s and DO’s continue to merge and be acquired, new providers need our expertise. Although the laws vary state by state, we are now seeing non-physicians gaining the ability to set out on their own.  To many of them, billing seems too complex to tackle, and they are looking for a company that can help them through the maze of rules and regulations.Additionally, the hospitals that have been acquiring practices and forcing the providers to use a central billing operation have...

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