BC Advantage - 2018 Issue 5
So You Want to Be a Practice Management Consultant
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Article Overview
This article explains what it takes to launch or expand a medical practice management consulting practice. It covers business-building topics such as marketing, content creation, website presence, referrals, working with a firm, monetizing a blog, creating products, and identifying a specialty. It is useful for consultants, practice managers, and coding professionals who want a broader view of consulting as a business.
Why This Topic Matters
The piece helps readers evaluate whether consulting is a realistic career path and what skills, habits, and business channels are most important for getting started and staying visible. It also highlights ways consultants in the medical practice space can build credibility and diversify income without relying on a single source of work.
Article Sections
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Don't Quit Your Day Job
Discusses the practical realities of starting a consulting business and the importance of income stability early on.
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Write Every Day
Focuses on writing as a core consulting deliverable and the role of consistent writing in building a professional presence.
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Consultants Have to Market Themselves
Covers self-promotion, website presence, content distribution, audience building, and general visibility strategies for independent consultants.
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Independent Consultant Advice
Provides broader guidance on building reputation, developing a voice, using online channels, and expanding content into different formats.
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Be a Consultant with a Firm
Describes working within an established consulting company, including experience-building and travel-related considerations.
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Blog Monetization
Explores general approaches to generating income from a blog and the limits of those revenue streams.
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Create a Product
Discusses developing products and templates alongside consulting services as a way to serve small practices and diversify offerings.
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Develop Your Specialty
Encourages identifying a niche, studying the market, and differentiating a consulting practice through subject focus and ongoing content creation.
What You Will Learn
- How a medical practice management consulting business is commonly structured and promoted
- Why writing and content production are central to consulting visibility
- Ways consultants build credibility through websites, referrals, and online presence
- How working for a consulting firm differs from independent consulting
- General approaches to blog monetization and product development
- How to identify and develop a consulting specialty or niche
Who Should Read This
- Medical practice management consultants
- Practice managers
- Healthcare business owners
- Coding and compliance professionals exploring consulting
- Small practice advisors and educators
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