decisionhealth Newsletters, Part B News - 2015 Issue 8 (August)
Act fast, be polite to get patients to advertise your practice through online reviews
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Article Overview
This article covers practical, nonclinical marketing guidance for physician practices on encouraging patient online reviews, using email and in-office prompts, handling negative feedback, and understanding limits and incentives tied to review solicitation. It is aimed at practice managers, physicians, and healthcare marketing staff who want to better understand reputation-building strategies and patient feedback tools across multiple review sites.
Why This Topic Matters
Online reviews influence how many patients choose a doctor and can affect a practice’s visibility, reputation, and growth. The article is relevant for practices considering patient-review workflows, response channels, and feedback strategies while staying mindful of compliance and platform limitations.
Article Sections
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How to encourage patients to make reviews
Discusses broad approaches practices use to invite patient reviews, including timing, email outreach, in-office reminders, and directing dissatisfied patients to internal follow-up channels.
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Be aware of some sites’ limits if you use your own tech
Covers general platform and technology considerations when encouraging reviews through practice-owned tools and third-party review sites.
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Give premiums
Summarizes the discussion of incentives and small items offered in connection with feedback requests, along with compliance awareness concerns.
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Post your own de-identified reviews from patient-satisfaction surveys
Describes the use of survey-based feedback in public profiles and practice reputation materials.
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Diversify with reviews on a range of sites
Explains the general idea of encouraging feedback across multiple review platforms rather than relying on a single site.
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Caveat: Asking can be ‘double-edged sword’
Addresses the potential downsides of review solicitation and the need for caution in certain specialties or clinical situations.
What You Will Learn
- Common ways medical practices encourage patients to leave online reviews
- How timing and communication channels affect review requests
- Why practices may want to distribute feedback efforts across multiple review platforms
- What general compliance and reputation concerns can arise when soliciting patient feedback
- How patient-satisfaction survey content may be reused in public-facing practice materials
Who Should Read This
- Physicians
- Practice managers
- Healthcare marketers
- Medical office staff
- Reputation management teams
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