decisionhealth Newsletters, Part B News - 2014 Issue 2 (February)
3 easy online marketing lay-ups that can boost your practice’s business
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Article Overview
This article explains practical ways medical practices can improve their online presence without a large advertising budget. It covers patient review collection, search engine optimization, mobile-friendly web presence, and use of social media platforms to increase visibility and credibility. The piece is aimed at practice owners and managers who want broad, non-technical guidance on digital marketing for healthcare businesses.
Why This Topic Matters
Online visibility can influence how patients discover and evaluate a practice. This article helps readers understand common, low-cost approaches used to support reputation management and search discoverability.
Article Sections
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Ask patients to submit online reviews
Discusses patient review generation, the role of genuine feedback, and general reputation-management concerns for medical practices.
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Make it easy for patients to find you online
Covers search visibility, local discoverability, website content, and mobile access considerations for practices.
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Seize on social media opportunities
Reviews broad social media use by practices, including platform presence, content activity, and general visibility benefits.
What You Will Learn
- How medical practices can approach online reputation-building
- Why search visibility matters for local patient discovery
- How mobile-friendly access supports patient engagement
- How social media presence can contribute to practice visibility
Who Should Read This
- Physicians
- Medical practice owners
- Practice managers
- Healthcare marketers
- Administrative staff
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