BC Advantage - 2015 Issue 6

Marketing to Physicians

If you offer billing services or other medical revenue cycle solutions to doctors, you know it is a challenge to market to doctors. They are busy and they are approached by various representatives trying to sell them something on almost a daily basis.  One of the reasons they are hard to engage is that they are simply practicing what they know: triage. As you know, this is used in medicine to help determine the priority of patients' treatment, based on the severity of their condition. In determining who to speak to or what to concentrate on in their...

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