decisionhealth Newsletters, Part B News - 2015 Issue 7 (July)
Make your website mobile friendly to leverage Google’s new search formula
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Article Overview
This article explains why mobile-friendly web design matters for medical practices and how Google’s search changes increased the importance of mobile usability. It covers broad planning, testing, analytics, and design considerations for practices that want to improve visibility, patient engagement, and website performance on phones and tablets.
Why This Topic Matters
Medical practices rely on web traffic for patient acquisition and engagement, and mobile usability now affects both search visibility and user experience. The article is relevant to practice administrators, marketers, and web developers evaluating site updates, vendor options, and mobile performance tracking.
Article Sections
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How Google’s change affects your practice
Summarizes the search engine update and its impact on mobile visibility for websites. It also describes the broader importance of device-optimized search results.
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Benefits of becoming mobile friendly
Discusses potential business and patient-engagement benefits of improving mobile usability. It focuses on traffic, loyalty, and user interaction trends.
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How to become mobile friendly
Outlines general steps and considerations for evaluating and improving a practice website for mobile use. Topics include design approach, testing, analytics, and working with developers.
What You Will Learn
- Why mobile usability matters for practice websites
- How search engine changes can affect website visibility
- What general factors are involved in assessing a website’s mobile readiness
- How analytics can help measure mobile traffic and engagement
- What to consider when selecting web design help for a mobile project
Who Should Read This
- Medical practice owners
- Practice administrators
- Healthcare marketers
- Web developers working in healthcare
- Revenue cycle and operations staff involved in digital presence
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