Whether reopening now or later, communicate to patients with rules and compassion

Why This Topic Matters

Clear patient communication can support trust, access to care, and continuity of services during disruptive public health events. The article is especially useful for practices that need to coordinate reopening messages, remote care outreach, and public-facing updates without overstepping privacy requirements.

Article Sections

1. For all practices

   General patient communication guidance for practices operating during shutdowns or reopenings. Covers message hygiene, contact management, public information updates, and broad outreach practices across channels.

2. Messages for reopening practices

   Communication themes for practices that are resuming in-person services. Focuses on reassuring patients, timing of messages, tailoring outreach to patient groups, and using digital channels effectively.

3. Messages for closed or half-open practices

   Outreach approaches for practices that remain closed or only partially open. Discusses virtual presence, patient reassurance, telehealth support, and helping patients understand how to seek care safely.