decisionhealth Newsletters, Part B News - 2014 Issue 10 (October)
Build a communication plan to be the trusted adviser to your patient population
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Article Overview
This article discusses how physician practices can strengthen patient communication during periods of heightened attention or public concern. It focuses on planning ahead, responding clearly to patient questions, using reliable health information sources, educating staff, and maintaining an effective online and social media presence. The piece is aimed at practice managers, physicians, and communication teams looking to improve trust and visibility while staying within privacy and professionalism boundaries.
Why This Topic Matters
Strong communication helps a practice remain a trusted source for patients, especially when misinformation or fear is widespread. The guidance is relevant to practices that want to improve responsiveness, patient engagement, and reputation through coordinated office and digital communication.
Article Sections
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Practice management
Introduces the importance of having a communication plan and explains how patient communication can support trust and practice visibility during periods of concern.
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Prepare for a tech-savvy population
Describes changing patient expectations, including a more participatory approach to care and a greater reliance on online information-seeking.
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5 tips for successful communication
Outlines broad best practices for handling patient questions, maintaining accuracy, reducing fear, using patient-friendly language, and preparing staff to respond consistently.
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Go online but seek traditional outlets
Covers ways physician practices can use websites, social media, and community-facing outreach to maintain an active and credible public presence.
What You Will Learn
- Why patient communication planning matters for physician practices
- How changing patient expectations affect communication strategy
- Broad approaches to answering patient questions and coordinating staff responses
- How practices can use websites and social media to support patient engagement
- Ways to reinforce credibility through public-facing communication efforts
Who Should Read This
- Physicians
- Practice managers
- Medical office staff
- Healthcare communication professionals
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