As urgent care rises, maintain connections with patients to keep them coming

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Note:  The following article synopsis was NOT provided by HCPro. It was created by Find-A-Code/innoviHealth.

Article Overview

This practice management article summarizes survey findings about older adults’ use of urgent care and other alternative care sites instead of traditional primary care. It explains why convenience, access, and patient connection matter, and it offers a general discussion of how primary care practices can remain relevant to Medicare-eligible patients. The piece is intended for physicians, practice managers, and other healthcare professionals interested in patient retention and care access trends.

Why This Topic Matters

Understanding why patients choose alternative care settings can help practices improve access, communication, and continuity. For organizations serving older adults, the article highlights broader patient-experience factors that may influence where patients seek care and whether they return to a primary care provider.

What You Will Learn

  • What recent survey findings suggest about older adults’ use of urgent care and other alternative sites of care
  • Why convenience and patient connection may influence care-setting choice
  • How primary care practices may respond to changing patient preferences
  • What general practice-management factors may affect patient loyalty and retention

Who Should Read This

  • Primary care physicians
  • Practice managers
  • Healthcare administrators
  • Medical group leadership
  • Care coordinators

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