Whether reopening now or later, communicate to patients with rules and compassion

Why This Topic Matters

Clear patient communication affects access to care, patient confidence, operational readiness, and the ability of practices to keep patients informed during disruptions. The article is relevant for organizations updating outreach approaches, reopening plans, and telehealth support workflows.

Article Sections

1. For all practices

   General communication guidance for medical practices is discussed, including message hygiene, privacy-aware channels, website updates, and maintaining current patient-facing information.

2. Messages for reopening practices

   This section focuses on patient outreach considerations for practices that are reopening, including reassurance, timing, tailoring messages, and using digital channels effectively.

3. Messages for closed or half-open practices

   This section addresses communication approaches for practices that remain closed or partially open, including virtual presence, patient support, and telehealth readiness.