decisionhealth Newsletters, Part B News - 2012 Issue 3 (March)
Partner with local businesses to educate patients about HDHPs
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Article Overview
This article discusses a revenue cycle and patient communications strategy for practices that want help educating patients about high-deductible health plans. It explains how local businesses, employers, chambers of commerce, and other community groups can be involved in patient education efforts, along with general considerations for keeping those relationships appropriate and collaborative. The piece is aimed at practice leaders, revenue cycle staff, and administrators looking for practical outreach ideas and messaging approaches.
Why This Topic Matters
As patient cost-sharing responsibilities increase, practices may need broader community support to set expectations, improve collections, and maintain positive patient relations. The article is relevant to organizations seeking patient education strategies that connect financial counseling, employer outreach, and revenue cycle planning.
Article Sections
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Revenue cycle management
Introduces the patient-payment education challenge and frames it as a revenue cycle and communications issue for medical practices.
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4 steps to work with community groups
Outlines a general approach for forming collaborative relationships with outside organizations that can help communicate with patients about coverage and payment responsibilities.
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Tailor your HDHP message
Describes ways to adapt outreach efforts for different community partners and employer audiences, with emphasis on broad education channels.
What You Will Learn
- How community partners can support patient education about health plan payment responsibilities
- Ways practices can coordinate outreach with employers and local organizations
- General considerations for keeping outside education efforts collaborative and appropriate
- How practices can tailor messaging for different audiences involved in patient education
Who Should Read This
- Medical practice administrators
- Revenue cycle managers
- Patient financial services staff
- Practice managers
- Healthcare marketing staff
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